Social Media is the ability to communicate through the internet. Safe to say it is the most mind-blowing phenomenon of this century. Social Media has not only changed the way people see the world but also the way a person sees his own self.

There are five best known and most worthy forms of Social Media. YouTube, backed by its parent company Google, is today, the world’s second largest search engine. Facebook, which today has 2.5 Billion users, being the largest social media site in the world. Twitter, a platform for millions of individuals to share their views on a range of topics, be it politics, science, social issues, the environment, or just humour and world events. Lets not forget Pinterest with 444 million users, a kaleidoscope of images portraying each and every topic under the sun in images! And lastly, but surely not the least, Snapchat with 306 million daily users, your key to sharing texts and images which comes with its own privacy terms.

Who can deny that Social Media brings the world together and makes it appear a much smaller place than it really is! Growing up, most of us were not allowed mobile phones till a certain ages. Communication with friends was through land lines. International relationships were unheard of. Access to information and news on international celebrities and icons was attained through the minimal information available on TV. Social Media has ensured these distances are minimalised and we have international exposure at the click of a button.

This is Growth. Through Social Media and marketing oneself through its many diverse applications and platforms. Be it recording videos and uploading on YouTube or creating an Instagram Page to promote your individual style or business. Be it creating a Twitter Account to promote your journalistic views, end of the day it is all marketing. And the most amazing thing? IT IS FREE!

Social Media Marketing is the process of creating content for social media platforms for marketing one’s business and/or products. Today TikTok has more than 1 billion active users and so, if one uses a TikTok account to market, you are looking at targeting that many people! The world is your oyster. However, people and brands usually struggle with attracting a target audience, one that will eventually purchase their selling products.

It is therefore important to create a brand identity and furthermore, creative content that is enough to firstly attract a prospective client and secondly to keep him interested. What makes Social Media Marketing beneficial is the mere fact that it helps brands and individuals create a presence, free of cost and hopefully embed themselves, at least in the back of their audience’s minds. Eventually, it helps create a space where one can interact with customers and foster long lasting relationships. This can be achieved by ensuring a page is interactive, has a friendly and welcoming vibe and once there is a dialogue, to make sure turnaround is polite as well as timely.

Social Media also provides healthy competition to all brands, giving both clients and brands the room to learn, experience and grow. With the advent of easy, breezy, cost-effective Social Media Marketing, long-gone are the days of advertising in newspapers, flyers or word of mouth, when investing in Social Media guarantees longevity, reliability and effectively, a more wholesome experience for both seller and buyer.