Social Media Mastery

Boost your business

Social Media Mastery Course in Lahore, Pakistan

  • Course Duration: 2 Months
  • Days: 3 days a week
  • Hours: 1.5
  • Status: Online & On-Campus
  • WhatsApp: 0302 895 7000
  • Website: www.kakti.pk
  • Address: 116-P, MM Alam Road, Mini Market, Gulberg II, Lahore
  • Google Map: Khurshid Akhtar Khan Training Institute

Course Outline

WHAT YOU’LL LEARN

Lecture 1

  • Basics of social media
  • Best practices of social media platforms
  • Facebook, Instagram, blogging, Twitter, LinkedIn, Pinterest, YouTube, Snapchat & others
  • Social media management tools.

Lecture 2

  • Social media management tools
  • Basics of social media marketing on Facebook & Instagram
  • Understanding insights of social media.

Lecture 3

  • Marketing strategies of social media platforms
  • Creating business social media profiles, pages and accounts.

Lecture 4

  • Designing and running powerful campaigns
  • Setting campaign targets for success.

Lecture 5

  • Targeting the right audience
  • Measuring the campaign’s outcome (ROI).

Lecture 6

  • Running effective marketing campaigns on Facebook, Instagram, Instagram, Pinterest and others.
  • Case study.

Lecture 7

  • Basics of Facebook & Instagram Marketing & Advertisement
  • Case study.

Lecture 8

  • How to use a Facebook personal profile for business?
  • Difference between Facebook pages and groups?

Lecture 9

  • How to set up your Facebook advertising account?
  • Case study.

Lecture 10

  • Campaign budget optimization?
  • Case study.

Lecture 11

  • What is Facebook pixel?
  • Create and install Facebook pixel
  • Case study

Lecture 12

  • How to create lead ads from Facebook & Instagram?
  • Case study
  • What is a lookalike audience?

Lecture 13

  • How to create a lookalike audiences?
  • Facebook audience insights
  • Case study.

Lecture 14

  • “Click to Call” or “Call Now” Facebook ads
  • Facebook business manager, start a Facebook ads business/agency
  • How to design a banner on Facebook and Instagram?
  • Case study.

Lecture 15

  • How to create Facebook business manager account?
  • Case study
  • Basics of Blogging
  • Freelancing
  • SEO

Lecture 16

  • Bacis of Twitter Marketing & Advertisement
  • Case study
  • Twitter basics & optimization twitter profile

Lecture 17

  • Why Twitter, how Twitter works?
  • What to tweet & how to interact with Twitter?
  • Different ways to optimize profile on Twitter

Lecture 18

  • Twitter hashtags (#) and trends
  • Twitter advertisements and different types of ads on Twitter
  • Case study

Lecture 19

  • How to maximize your reach through ads?
  • Tweet engagements promote tweets and get more retweets, likes, and replies.

Lecture 20

  • Followers’ campaign: how to grow your followings on Twitter?
  • How to get more traffic through the website?
  • Pinterest Marketing & Advertisement
  • Introduction to Pinterest marketing

Lecture 21

  • Twitter hashtags (#) and trends
  • Twitter advertisements and different types of ads on Twitter
  • Case study

Lecture 22

  • Buyable pins and rich pins
  • Setting up a Pinterest business account
  • Types of Pinterest ads
  • Pinterest conversion tracking

Who should attend?

  • Entrepreneurs
  • Housewives
  • Govt. Officials
  • Teachers
  • Students
  • All Professionals and Non-Professionals

Download Course Outline
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