Course Outline
WHAT YOU’LL LEARN
Lecture 1
- Basics of social media
- Best practices of social media platforms
- Facebook, Instagram, blogging, Twitter, LinkedIn, Pinterest, YouTube, Snapchat & others
- Social media management tools
Lecture 2
- Social media management tools
- Basics of social media marketing on Facebook & Instagram
- Understanding insights of social media
Lecture 3
- Marketing strategies of social media platforms
- Creating business social media profiles, pages and accounts
Lecture 4
- Designing and running powerful campaigns
- Setting campaign targets for success
Lecture 5
- Targeting the right audience
- Measuring the campaign’s outcome (ROI)
Lecture 6
- Running effective marketing campaigns on Facebook, Instagram, Instagram, Pinterest and others.
- Case study
Lecture 7
- Basics of Facebook & Instagram Marketing & Advertisement
- Case study
Lecture 8
- How to use a Facebook personal profile for business?
- Difference between Facebook pages and groups?
Lecture 9
- How to set up your Facebook advertising account?
- Case study
Lecture 10
- Campaign budget optimization?
- Case study
Lecture 11
- What is Facebook pixel?
- Create and install Facebook pixel
- Case study
Lecture 12
- How to create lead ads from Facebook & Instagram?
- Case study
- What is a lookalike audience?
Lecture 13
- How to create a lookalike audiences?
- Facebook audience insights
- Case study
Lecture 14
- “Click to Call” or “Call Now” Facebook ads
- Facebook business manager, start a Facebook ads business/agency
- How to design a banner on Facebook and Instagram?
- Case study
Lecture 15
- How to create Facebook business manager account?
- Case study
- Basics of
- Blogging
- Freelancing
- SEO
Lecture 16
- Bacis of Twitter Marketing & Advertisement
- Case study
- Twitter basics & optimization twitter profile
Lecture 17
- Why Twitter, how Twitter works?
- What to tweet & how to interact with twitter?
- Different ways to optimize profile on Twitter
Lecture 18
- Twitter hashtags (#) and trends
- Twitter advertisements and different types of ads on Twitter
- Case study
Lecture 19
- How to maximize your reach through ads?
- Tweet engagements promote tweets and get more retweets, likes, and replies.
Lecture 20
- Followers’ campaign: how to grow your followings on Twitter?
- How to get more traffic through website?
- Pinterest Marketing & Advertisement
- Introduction to Pinterest marketing
Lecture 21
- Twitter hashtags (#) and trends
- Twitter advertisements and different types of ads on Twitter
- Case study
Lecture 22
- Buyable pins and rich pins
- Setting up a Pinterest business account
- Types of Pinterest ads
- Pinterest conversion tracking
Lecture 23
- Basics of tags
- Pinterest tags & events
- Pinterest ads – create amazing pins for promoted pins
- Pinterest audiences management
Lecture 24
- Understanding of Pinterest analytics
- Case study
- Complete understanding of designing through Canva
- Measurements of posts and page cover
- Assignments