Google Ads

Become A Google Ads Expert

Google Ads Course in Lahore, Pakistan

  • Course Duration: 3 Months
  • Days: 3 days a week
  • Hours: 1.5
  • Status: Online & On-Campus
  • WhatsApp: 0302 895 7000
  • Website: www.kakti.pk
  • Address: 116-P, MM Alam Road, Mini Market, Gulberg II, Lahore
  • Google Map: Khurshid Akhtar Khan Training Institute

Course Outline

WHAT YOU’LL LEARN

Phase 1

Introduction to Google Eco System

  1. Google Search Engine
  2. Google Cloud (lecture 1)
  3. Google AdSense
  4. Google Ads (lecture 2)
  5. Google Shopping (Google Merchant Center)
  6. Google Analytics (lecture 3)

Introduction to Google Ads

Campaigns (lecture 4)

  1. Search
  2. Performance Max
  3. Display Ads
  4. Shopping
  5. App
  6. Smart
  7. Discovery

Objectives (lecture 5 and 6)

  1. Sales
  2. Leads
  3. Website Traffic
  4. Product and Brand Consideration
  5. Brand Awareness
  6. App Promotion

Phase 2

Google Ads Interface and Tools

  1. Dashboard
  2. Overview Panel (lecture 7)
  3. Campaign Insights
  4. Campaign Metrics (lecture 8)
  5. Keyword Planner
  6. Reach Planner (lecture 9)
  7. Conversion Setup
  8. Campaign Columns
  9. Advance Bid Adjustments (lecture 10)

Campaign Creation

  1. Campaign Setup
  2. Ad Groups 3. Ads
  3. Ads Assets
  4. Keyword Targeting (lecture 11)
  5. Location Targeting
  6. Devices and Demographics Targeting
  7. Ad Scheduling
  8. Settings Overview (lecture 12)

Phase 3

Bidding Strategies

  1. Smart bidding (lecture 13)
  2. Target CPA
  3. Maximize Conversions (lecture 14)
  4. Conversion Value
  5. Maximize Clicks (lecture 15)
  6. CPM (Cost per Mile)
  7. Cost per View (lecture 16)
  8. Target Impression Share
  9. Manual Bidding (CPC)
  10. Enhanced CPC (lecture 17)
  11. Billing (lecture 18)

Phase 4

  1. Access and Security
  2. Policy manager (lecture 19)
  3. Google Merchant (lecture 20)
  4. Account Settings
  5. Campaign Settings (lecture 21)
  6. Account Verifications
  7. Google Ads Manager Account (lecture 22)
  8. Insights
  9. Reports (lecture 23)

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