SEO

Search engine optimization

SEO Course in MM Alam Road Gulberg Lahore

  • Course Duration: 2 Months
  • Days: 3 days a week
  • Hours: 1.5
  • Status: Online & On-Campus
  • WhatsApp: 0302 895 7000
  • Website: www.kakti.pk
  • Address: 116-P, MM Alam Road, Mini Market, Gulberg II, Lahore
  • Google Map: Khurshid Akhtar Khan Training Institute

Course Outline

WHAT YOU’LL LEARN

Fundamentals of SEO

  • On Page and Off Page SEO
  • Search Engines And Directories
  • How Search Engines Work
  • Sand Boxes, Crawlers, Robots, Spiders
  • Algorithms
  • Search Engine Indexing
  • Ranking/ SERPs
  • Directories To Drive Related Data
  • Website Architecture
  • Static Pages
  • Dynamic Pages
  • Blogs/News
  • Types of Websites
  • Understanding the website niche
  • Ecommerce and Product based SEO

How To Become Search Engine

  • What is SEO Friendliness and why it’s important
  • Understanding of Ranking factors
  • Must have SEO Factors
  • Page Coding
  • Managing Spiders/Robots
  • Crawlability
  • Rewriting Pages
  • Subdomains
  • Theme Pyramids
  • Guessing The Google Algorithm
  • SEO Points Checklist
  • PageRank/DA/PA Checklist
  • Testing a website if it’s ok to go for SEO

On-Page Factors

  • Original & Fresh Content
  • Image optimization
  • Heading tags Setting
  • Title and description Tags Setting and Importance
  • Human Friendly URLs/URL writing
  • Keywords embedding, keyword frequency
  • Settings of XML sitemaps
  • Setting and Importance of txt plus htaccess files
  • Writing for Humans
  • Latent Semantic Indexing
  • Coding the Page
  • Page Element Limits

Advanced Search Engine Optimization

  • Conversion & SEO Goals
  • Google Analytics Setup
  • Google webmaster Setup
  • Bing Webmaster Setup
  • Google My Business Setup and Verification
  • Bing Business Page Setting
  • Competitor & SERP Analysis
  • Placement of Call to Actions
  • Google Ecommerce Settings
  • Commercial Intent
  • Fixing Broken Links
  • Sitemaps
  • Useful Links on Business Directories
  • How to get reviews on Review Platforms
  • How To Address A Copyright
  • Violation
  • Link Bait
  • User/Company Profiles
  • Company News/Announcements
  • Trustrank And Worthless Links
  • And much more

Advanced Keyword Research

  • Keyword Effectiveness Index
  • How to choose keywords
  • How to use keyword planner

Web 2.0 And Important Tools

  • Website Ecosystem
  • Micro Sites
  • Blogger and WordPress Blogs
  • RSS Feeds & Blogoshpere

Advanced Content

  • Understanding Google & Patents
  • Diagnosing A “Sick” Ranking
  • Duplicate Content
  • How to Avoid “ Plagiarism”
  • Crawl Rate Issues
  • Canonical Problems
  • Supplemental Results
  • Understanding the need of Voice content
  • Search & Minor Search Engines

Off-Page Factors

  • Right And Wrong Ways To Link
  • Reciprocal Links
  • Three-Way Links
  • Purchased Links
  • Free-For All (Ffa) Links
  • Link Networks
  • PBN Links
  • Spamming in Links
  • Anchor Based links
  • Redirected Links

Usage of Google Calendar for Social channels and meetings:

  • Google Press Release
  • Google Image Searches
  • Google knowledge Panels
  • Google websit settings
  • SEO For Blogs & Infobased websites
  • SEO For Local & Mobile Search
  • Measurements
  • Google Apis
  • Seo Tools
  • Free Tools
  • Research And Resources

Who Should Take This Course

  • Aspiring bloggers and content creators
  • Freelancers and writers looking to expand their online presence
  • Small business owners aiming to enhance their SEO skills
  • Anyone passionate about sharing their expertise and building an online brand
By the end of this Professional SEO Course, you’ll have the skills and confidence to establish and grow a successful blog that resonates with your target audience. Get ready to embark on a journey of creativity, entrepreneurship, and digital influence. Let’s make your mark in the blogosphere!

Who should attend?

  • Entrepreneurs
  • Housewives
  • Govt. Officials
  • Teachers
  • Students
  • All Professionals and Non-Professionals

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