KAKTI

Search engine optimization

SEO Course in MM Alam Road Gulberg Lahore

• Course Duration: 3 Months
• Days: 3 days a week
• Hours: 2
• Status: Online & On-Campus
• WhatsApp: 0302 895 7000
• Website: www.kakti.pk
• Address: 116-P, MM Alam Road, Mini Market, Gulberg II, Lahore
• Google Map: https://bit.ly/3WIQSQN

Course Outline

WHAT YOU’LL LEARN

Welcome to the Professional Blogging Course, a comprehensive program designed to equip aspiring bloggers and content creators with the skills and knowledge needed to succeed in the dynamic world of online publishing. Whether you’re a novice looking to start your blogging journey or an experienced writer seeking to enhance your digital presence, this course is tailored to meet your needs and elevate your blogging skills to a professional level.

Fundamentals of SEO

  1. On Page and Off Page SEO
  2. Search Engines And Directories
  3. How Search Engines Work
  4. Sand Boxes, Crawlers, Robots, Spiders
  5. Algorithms
  6. Search Engine Indexing
  7. Ranking/ SERPs
  8. Directories To Drive Related Data
  9. Website Architecture
  10. Static Pages
  11. Dynamic Pages
  12. Blogs/News
  13. Types of Websites
  14. Understanding the website niche
  15. Ecommerce and Product based SEO

How To Become Search Engine

  1. What is SEO Friendliness and why it’s important
  2. Understanding of Ranking factors
  3. Must have SEO Factors
  4. Page Coding
  5. Managing Spiders/Robots
  6. Crawlability
  7. Rewriting Pages
  8. Subdomains
  9. Theme Pyramids
  10. Guessing The Google Algorithm
  11. SEO Points Checklist
  12. PageRank/DA/PA Checklist
  13. Testing a website if it’s ok to go for SEO

On-Page Factors

  1. Original & Fresh Content
  2. Image optimization
  3. Heading tags Setting
  4. Title and description Tags Setting and Importance
  5. Human Friendly URLs/URL writing
  6. Keywords embedding, keyword frequency
  7. Settings of XML sitemaps
  8. Setting and Importance of txt plus htaccess files
  9. Writing for Humans
  10. Latent Semantic Indexing
  11. Coding the Page
  12. Page Element Limits

Advanced Search Engine Optimization

  1. Conversion & SEO Goals
  2. Google Analytics Setup
  3. Google webmaster Setup
  4. Bing Webmaster Setup
  5. Google My Business Setup and Verification
  6. Bing Business Page Setting
  7. Competitor & SERP Analysis
  8. Placement of Call to Actions
  9. Google Ecommerce Settings
  10. Commercial Intent
  11. Fixing Broken Links
  12. Sitemaps
  13. Useful Links on Business Directories
  14. How to get reviews on Review Platforms
  15. How To Address A Copyright
  16. Violation
  17. Link Bait
  18. User/Company Profiles
  19. Company News/Announcements
  20. Trustrank And Worthless Links
  21. And much more

Advanced Keyword Research

  1. Keyword Effectiveness Index
  2. How to choose keywords
  3. How to use keyword planner

Web 2.0 And Important Tools

  1. Website Ecosystem
  2. Micro Sites
  3. Blogger and WordPress Blogs
  4. RSS Feeds & Blogoshpere

Advanced Content

  1. Understanding Google & Patents
  2. Diagnosing A “Sick” Ranking
  3. Duplicate Content
  4. How to Avoid “ Plagiarism”
  5. Crawl Rate Issues
  6. Canonical Problems
  7. Supplemental Results
  8. Understanding the need of Voice content
  9. Search & Minor Search Engines

Off-Page Factors

  1. Right And Wrong Ways To Link
  2. Reciprocal Links
  3. Three-Way Links
  4. Purchased Links
  5. Free-For All (Ffa) Links
  6. Link Networks
  7. PBN Links
  8. Spamming in Links
  9. Anchor Based links
  10. Redirected Links

Usage of Google Calendar for Social channels and meetings:

  1. Google Press Release
  2. Google Image Searches
  3. Google knowledge Panels
  4. Google websit settings
  5. SEO For Blogs & Infobased websites
  6. SEO For Local & Mobile Search
  7. Measurements
  8. Google Apis
  9. Seo Tools
  10. Free Tools
  11. Research And Resources

Who Should Take This Course

  • Aspiring bloggers and content creators
  • Freelancers and writers looking to expand their online presence
  • Small business owners aiming to enhance their SEO skills
  • Anyone passionate about sharing their expertise and building an online brand

By the end of this Professional SEO Course, you’ll have the skills and confidence to establish and grow a successful blog that resonates with your target audience. Get ready to embark on a journey of creativity, entrepreneurship, and digital influence. Let’s make your mark in the blogosphere!

We are offering short courses of Information Technology, social media management and many others for deserving students taught by experienced instructors to contribute towards the betterment of our society.

Contact Info

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