Social Media Mastery

Course Outline

Lecture 1
  • Basics of social media
  • Best practices of social media platforms
    • Facebook, Instagram, blogging, Twitter, LinkedIn, Pinterest, YouTube, Snapchat & others
Lecture 2
  • Social media management tools
  • Basics of social media marketing on Facebook & Instagram
Lecture 3
  • Basics of social media marketing
  • Understanding insights of social media
Lecture 4
  • Marketing strategies of social media platforms
  • Creating business social media profiles, pages and accounts
Lecture 5
  • Designing and running powerful campaigns
  • Setting campaign targets for success
Lecture 6
  • Targeting the right audience
  • Measuring the campaign’s outcome (ROI)
Lecture 7
  • Running effective marketing campaigns on Facebook, Instagram, Instagram, Pinterest and others.
  • Case study
Lecture 8
  • Basics of Facebook & Instagram Marketing & Advertisement
  • Case study
Lecture 9
  • How to use a Facebook personal profile for business?
  • Difference between Facebook pages and groups?
Lecture 10
  • How to set up your Facebook advertising account?
  • Case study
Lecture 11
  • Campaign budget optimization?
  • Case study
Lecture 12
  • What is Facebook pixel?
  • Create and install Facebook pixel
  • Case study
Lecture 13
  • How to create lead ads from Facebook & Instagram?
  • Case study
Lecture 14
  • What is a lookalike audience?
  • How to create a lookalike audiences?
Lecture 15
  • Facebook audience insights
  • Case study
Lecture 16
  • “Click to Call” or “Call Now” Facebook ads
  • Facebook business manager, start a Facebook ads business/agency
Lecture 17
  • How to create Facebook business manager account?
  • Case study
Lecture 18
  • Bacis of Twitter Marketing & Advertisement
  • Case study
Lecture 19
  • Twitter basics & optimization twitter profile
  • Why Twitter, how Twitter works?
Lecture 20
  • What to tweet & how to interact with twitter?
  • Different ways to optimize profile on Twitter
Lecture 21
  • Twitter hashtags (#) and trends
  • Twitter advertisements and different types of ads on Twitter
  • Case study
Lecture 22
  • How to maximize your reach through ads?
  • Tweet engagements promote tweets and get more retweets, likes, and replies.
Lecture 23
  • Followers’ campaign: how to grow your followings on Twitter?
  • How to get more traffic through website?
Lecture 24
  • Pinterest Marketing & Advertisement
  • Introduction to Pinterest marketing
Lecture 25
  • Buyable pins and rich pins
  • Setting up a Pinterest business account
Lecture 26
  • Types of Pinterest ads
  • Pinterest conversion tracking
Lecture 27
  • Basics of tags
  • Pinterest tags & events
Lecture 28
  • Pinterest ads – create amazing pins for promoted pins
  • Pinterest audiences management
Lecture 29
    • Understanding of Pinterest analytics
    • Case study
Lecture 30
  • Complete understanding of designing through Canva
  • Measurements of posts and page cover
Lecture 31
  • How to design a banner on Facebook and Instagram?
  • Case study
Lecture 32
  • Basics of
    • Blogging
    • Freelancing
    • SEO
Lecture 33 - 36
  • Assignments
Course Duration:
  • 3 Months | 36 Lectures | 6 Days a Week (3 Days Class, 3 Days Lab) | 1 Hour per lecture

Who should attend?
  • Entrepreneurs
  • Housewives
  • Govt. Officials
  • Teachers
  • Students
  • Trainers
  • All Managers
  • All Assistants
  • All Professionals and Non-Professionals